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The Strategic Guide to B2B Demand Generation |
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June 3, 2020 Demand Generation Demand generation is a complex tool many marketers use to drive growth. And now, many businesses are looking to double their efforts and build their pipeline in light of the economic picture. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole Read Full post... Read more... |
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The 2 Rules of Sponsored Content You’re Not Allowed to Forget |
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June 3, 2020 Content Marketing Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quant**y vs. content quality debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored Read Full post... Read more... |
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How to Turn Employee Expertise into a Web Traffic Magnet |
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June 2, 2020 Employee Activation Have you ever been spellbound by watching a talk or reading a book by someone who is so pa***ionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face. Harness employee expertise and pa***ion by activating your employees to create content and you’ll Read Full post... Read more... |
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How CMOs Can Convince Stakeholders to Go All-In On Agile Marketing |
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June 2, 2020 Marketing Strategy I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate. Agile marketers report faster campaign delivery, better ROI on their marketing activities, better alignment with business objectives, and happier team members (among many other things). Pair those benefits with marketers’ common inability to say no to Read Full post... Read more... |
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Storytelling Delivers Marketing ROI. Want Proof? |
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June 1, 2020 Content Marketing Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for Read Full post... Read more... |
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How to Convert Your Website Visitors to Engaged Leads |
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June 1, 2020 Content Marketing Guest Post by Lead Generation Specialist Lauren Johnson Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic? How Read Full post... Read more... |
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Doc***ent Your Content Marketing Strategy |
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